Business Administration - Marketing

Area Of Interest



3 years

Program Code



A career with measurable results! Marketing provides you with so many career choices, from working in product and services industries and not-for-profits to creating your own business enterprise. If you like to think outside the box, are people-oriented, enjoy planning and strategizing and are results-driven, a career in marketing could be for you.

Confederation College’s Business Administration - Marketing three-year diploma program expands on your existing knowledge from our two-year Business - Marketing program. In the third year, you will take advanced courses in digital marketing, social media and retail management, as well as have the opportunity to fully plan and execute a fundraising event. Your last semester will be dedicated to a work placement so that you get real-world experience, giving you an even bigger advantage in the job market.


  • Provides more job opportunities and career advancement opportunities than two-year program
  • Four-month work placement in the final semester
  • Continue building your studies for your advanced credit towards the Registered Professional Marketer (RPM) designation with the Canadian Institute of Marketing
  • Continue on to a university degree through articulation agreements

If you are currently working in industry and would like to pursue your diploma, contact us for information on credits that you may be eligible to receive by participating in Prior Learning Assessment and Recognition (PLAR).

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
  2. develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
  3. develop strategies for the efficient and effective distribution of products, concepts, goods, and services.
  4. determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
  5. evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
  6. formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
  7. project the impact of a marketing initiative using quantitative information.
  8. address marketing problems and opportunities using a variety of strategies and tactics.
  9. develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
  10. communicate marketing information persuasively and accurately in oral, written, and graphic formats.
  11. evaluate the viability of marketing products, concepts, goods, or services in an international market or markets.
  12. conduct primary and secondary market research to provide information needed to make marketing decisions.
  13. develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
  14. assist in the development of a business plan.
  15. apply the principles of business ethics and corporate social responsibility.
  16. use professional sales techniques to make a sale.
  17. adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.
I would like to express my appreciation towards my former professor, Erin Oner. Her guidance throughout my entire education journey has been a gift...
Katelyn Fletcher
Bachelors of Administration student at Lakehead University

Employment Opportunities

Graduates of Business Administration - Marketing can find employment opportunities in industrial sales, retail management, advertising & promotion, consumer product sales, financial services, sports facility management, business development or successful small business ownership. Many graduates have moved from management trainees into supervisory positions within a short period of time. Others have established their own successful small businesses.

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Erin Oner

Program Coordinator
(807) 475-6304

Contact our Recruitment Team