This area will focus on the aspects of a dental or dental hygiene practice related to dental reception, dental insurance and billing as well as practice management standards as outlined by the CDHO. Students will be exposed to the responsibilities and realities of operating an independent dental hygiene practice. The relevance of operating polices, documentation management and health and safety will be considered as it relates to the dental hygienist as an employer.
In this area of study the student will examine the impact of health policy on self and society. An overview of how policies are determined, developed and evaluated will be studied. The role of advocacy by individuals in society, as well as stakeholder groups will be considered as they relate to the influencing of policy directions. Particular attentions will be focused on oral issues in need of policy decisions and oral health care policies in Canada.
This course will focus on the legal and regulatory aspects of dental hygiene that will prepare the student for registration with the College of Dental Hygienists of Ontario (CDHO). A detailed review of the Regulated Health Professions Act (RHPA), Dental Hygiene Act (DHA) and regulations affecting dental hygiene practice in Ontario. Particular emphasis will be placed on recognizing the mandatory reporting obligations, the complaints and discipline process and quality improvement initiatives in accordance with the CDHO quality assurance program guidelines. Cases for study and discussion will also provide the student an opportunity to further understand the types of ethical and legal dilemmas that may be encountered in the practice of dental hygiene.
This course is intended to provide a foundational knowledge for administering local anesthetics. The theory portion of the course is a self-study to prepare for preclinical practice on a model for injections and on each other for injection sites. Once theory is successfully completed, students will be scheduled for clinical sessions to participate in exercises with a partner and on a model.
In this introductory course in marketing, students will become acquainted with current Canadian marketing concepts, terminology and practices, examine strategies to apply them to contemporary marketing situations, and gain an understanding of how they affect an organization's profitability. The student gains insight into the many variables involved in developing successful marketing strategies. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing plan - Product, Price, Distribution, and Promotion Strategies. Students will also explore consumer and business marketing, marketing research, product planning, distribution, pricing and promotion. Students will apply their knowledge in producing a marketing plan where they will set marketing objectives, develop a marketing mix, along with developing marketing strategies. This course provides a basic understanding of Canadian marketing structures and techniques including defining and segmenting target markets.
Effective business professionals not only have good communication and negotiation skills, they understand that different cultures often interact in very different ways. In this course, students will learn the fundamentals of negotiation, developing the knowledge and skills to negotiate deals, resolve disputes and make team decisions across cultural boundaries. Students will expand their understanding of what culture is, and why being able to anticipate and adapt to cultural differences matters in the global business environment. The course includes a series of simulated negotiations to hone students’ cross-cultural communication and negotiation skills.
Digital marketing relies heavily on strong storytelling, and there is no better way to get a corporate message across than with an exciting video. During this course, students will explore how industry professionals start with the spark of an idea and evolve this into a captivating video experience that audiences will never forget. In today's world, as the target viewer must be engaged in less than 8 seconds, this course will investigate ways to grab hold of that person and sell an idea quickly. Regardless of skill level, all students will complete this class with a healthy understanding of the production workflow, while gaining a healthy respect for the time and work needed to create an engaging marketing video.
In this course, students explore their many career options and continue to work on their own personal brand. As the business world makes a virtual paradigm shift, business professionals’ ability to communicate ideas, create their personal brand and network, and develop interpersonal skills has become more challenging. This course provides tools and techniques designed to enhance personal communication styles, while challenging students to step outside their comfort zone to adapt to the needs of a virtual world through developing persuasive and motivating messages to lead a professional career upon graduation. In this course, students will be exposed to mock interviews to better prepare them for the future. Students will also build their marketable skills through involvement with a volunteer organization. Employers and graduates will interact with students as various career paths are investigated.
In this course, learners will receive hands-on experience with the top trending social media platforms in the market today. Students explore how to monitor and measure the impact of a social media strategy or social media efforts. Students will identify the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Tools for monitoring and measuring social media efforts are described.
Transmedia Storytelling and Digital Post Production
If a picture speaks a thousand words, then just imagine what can be achieved through video. Transmedia storytelling, music, animation, compelling video and a great story all converge to build visceral and long-lasting impressions on the viewer. In today's digital marketing space, storytelling is one of the most valuable skills a person can have and when partnered with engaging video productions, a potential customer can be touched, forever. In this course, students will explore how productions are planned and executed for Digital Marketing purposes, using the latest non-linear editing and animation tools. Common hardware, like cell phones, will be explored to see how deeply engaging content can be made at low costs, while gaining a healthy respect for what the industry truly does to sell a product with video.
In this course, students will study the conceptual foundation and practical techniques necessary for creating a comprehensive and effective social media marketing plan. The focus will be on identifying target audiences, setting attainable social media objectives, devising realistic platform-specific strategies and tactics and monitoring and measuring progress and feedback of the plan. Students will be encouraged to engage in social media with a business focus and, wherever possible, work with real clients in the development of their social media marketing plan.
In this course, students continue to receive hands-on experience with digital marketing tools used by industry. The course builds on the learning from Social Media Applications and Measurement I. A deeper dive fosters understanding on both the strategic and tactical levels. Challenges in a rapidly changing field are addressed as well as the significance of monitoring and measuring social media efforts for organizational success. Students are encouraged to complete industry-leading certifications of social media applications and software.
In this course, students investigate the foundational and emerging concepts of qualitative research in the digital environment. Students apply their learning of the latest social media platforms to relevant analysis tools. Online observation and listening to help improve marketing initiatives is a major theme of the course. Core elements of marketing research are discussed as well as trending topics and developments in the digital space. Students will apply their learning by conducting qualitative research for an organization or brand.
In this course, students learn about Customer Relationship Management (CRM) within the overall framework of digital marketing strategy: a special emphasis on social media explores two-way communication between customers and brands. As a discipline with increasing importance in today’s individualized marketing environment, CRM is more important than ever as consumers turn to social platforms for engagement, conversation and support. Students apply their learning by developing a CRM plan for an organization or brand.
Marketers require a solid foundation in advertising, sales, promotion, public relations strategy, media techniques and applications. In this course, students will develop their skills as they apply fundamental principles and practices of marketing communications in a variety of industry, product, and service situations. Students will prepare a detailed situation analysis on a brand, summarize its target audience, and recommend targeting and segmentation strategies, as well as specific media vehicle selection and scheduling within an assigned budget. Students will work in collaboration with a local industry partner and develop a comprehensive Integrated Marketing Communication (IMC) plan while designing effective creative strategies to support this plan, as well as describe how they would be integrated across each IMC function. Students will continue to apply their skills in current design software and gain experience creating effective ad layouts. Further insight into current trends and developments in interactive and digital communications, media relations, event marketing and sponsorship, tradeshow, and public relations will be explored. They will also learn various methods marketers can employ to assess the effectiveness of an IMC campaign.
This introduction to consumer behavior shows how the behavioral sciences help answer questions about why people choose one product or brand over another, how they make their choices and how organizations use this knowledge to develop, evaluate and implement effective marketing strategies and to create value for the consumer. In addition, actual applications of consumer behavior concepts to marketing situations are designed and executed by the students. As well, on a macro level, students will examine the social/cultural environment and will debate and discuss the ethical concerns that consumers have about behavioral marketing applications.
In this course, students learn the importance of data relating to analytics and effective decision-making. Research methods and analysis are examined with a special emphasis on preparing data for its specific business intelligence and digital marketing applications. Students use industry-leading data analytics software to gather vital information and develop compelling visuals to communicate insights and findings. The course is especially crucial in an age of data protection technology, consumer privacy and increasing government regulations.
In this course, students collaborate with an industry partner to apply their learning from the program in a real-world project. Students are tasked with solving a digital marketing problem and/or capitalizing on an opportunity presented by a client. Students research the industry and organization, gathering vital data to address the issue at hand. Students demonstrate problem solving skills, professional behaviours, effective communication and analytical skills.
The emerging new normal for business management is doing it ethically, responsibly and sustainably. In this course, students will explore how and why mangers from around the world, in organizations of all shapes and sizes, are increasingly taking this approach. Through a blend of deep-dive discussions and applied activities, students will gain the knowledge, skills and self-perception to be a professional manager and global citizen.
This course will provide students with a solid foundation in live streaming and interactive content using the Digital Media Production web station. Students produce and store shareable program content learning skills through this live, real-world platform. You will learn about each of the roles required for producing live-streaming content. Throughout the course you will learn all the roles including director, graphic artist, sound technician and the talent that drives the show.
Great stories win hearts and minds, which is key to building outstanding digital media content. In this course, students will be introduced to the art of storytelling, learning how to develop compelling characters that people will care about. We will begin to look at character goals, needs, psychology and background, all of which are key story drivers. Students will explore traditional and digital storyboard techniques and script writing to learn the basics of developing structured content, no matter what the final medium.
Students will study the art of cinematography and learn how effective composition, lighting and sound can help influence the story, engage an audience and set a mood. You will learn how to use a variety of cameras and peripheral gear such as sliders, jibs and steadi-cams. The course will also introduce students to drones and how they are effectively changing establishing shots and roles within the media and movie industries.
Transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats. Students will learn the current platforms using the latest digital technologies to enhance and expand their storytelling abilities.
Introduction to Social Media Marketing and Promotions
Good content always has an objective and is created with intent, especially in the world of marketing. This course provides students with the basic concepts of all the processes involved in getting a product or service to the end user, exploring social media and linear media channels. Students will also learn the importance of understanding the culture of the target market to better determine its needs and wants to successfully connect with them through content.
One of the most powerful innovations of the World Wide Web is that it provides everyone the opportunity to tell their own stories. But that does not mean everyone can tell them well. In this course, students will learn how to become better storytellers including the ethical and social responsibilities that go along with it. Students will review the variety of sources where new stories are told today, from both the social and linear media worlds. The course will focus on producing stories from northwestern Ontario and how they relate to the province, the country and the world.
Interviewing Techniques and Personality Development
Are you the next YouTube sensation? In this course, students will explore and develop their on-air personalities through a variety of platforms and audiences. We will also examine past success stories to find out why millions of people follow one person on the web. You will learn the art of interviewing and storytelling through a variety of media to different audiences, including creating a live radio end-user experience.
The "one size fits all" model of storytelling no longer exists. Today, we rely upon many different media types to deliver news, content and social interaction. In this course, students will challenge their creativity as well as their integrity, telling stories using a variety of media including web-based media. You will discover how to develop stories across multiple platforms by customizing, personalizing and creating responsive content. The course will also look at the moral principles behind media writing to teach you how to effectively and ethically influence as well as inform your audiences.
This course builds upon the foundation of Interactive Live Streaming I. Taking it on the road, this semester student will experience live remotes in the form of music or sports. Students will continue to develop their skills as they explore the web station's live interactive environment, creating more advanced live streaming content for end-users in a real-world setting.
Today's media options are changing documentaries in key ways. However, although the tools and the media of storytelling are evolving, the fundamentals of good storytelling still hold true. In this course, students will work together as a team to bring their story ideas to life. We will learn a number of documentary styles and discover how they affect the storytelling. You will also complete your own promotional package for distribution or festival entry.
In the digital media market of today, your own personal brand is as important as any corporate brand. This course will help students develop their own brand and learn how to position themselves in the job market. You will learn the basics including cover letters, résumé building and interview skills. You will also learn how to skillfully use more advanced methods of developing your brand through social media (including LinkedIn, Facebook, and Twitter). The course will emphasize how to differentiate yourself in the job market to improve your chances of landing your dream position.
The audio track is just as important as the video camera when it comes to storytelling. In Sound Design, students will study the art of sound, understand the variety of tools available to capture and edit audio, and learn how to create their own sound effects. You will put these new skills to use immediately to create a "theatre of the mind" that relies upon sound to carry your story.
Visual effects enhance the visual experience and help you tell the story better. In this course, you will move to the next step in post-production where you will begin to develop your compositing and visual effects skills. You will learn the basics of layering, colour-grading and the use of green screen bringing them together digitally creating multi-layer effects.
How do we get our target market to share our production, service or idea? Social media has become a key marketing component for many of today's most successful brands. This course will examine various social media strategies used by companies large and small to see how they are reaching their customers. You will also learn about customization, branding, marketing, distribution and promotion, as well as how to adjust the message and marketing channels to your target market.
Web Design is a deep and rich discipline that challenges the mind to consider technology and art in a balanced manner. In this course, students will examine strategies for establishing a simple, yet visually stunning website to promote their digital media content. The ultimate goal will be to finish with an organized, optimized and attractive portfolio that can be proudly distributed to potential employers and industry organizations.
Internship will be based on two criteria: performance based and behavioural based. For the external internships, students will have to maintain a 3.0 or higher average throughout the program along with developed interpersonal and communications skills to demonstrate a respectful, professional attitude towards the media industry. Those students who could benefit with more support will work with Confederation College's CAMPTV station and/or special projects through the internship period, enhancing their skills so that when they graduate they are ready to work in the fast paced media world of today.
The last step before the big time! Students will begin to master their skills for developing and producing live streaming content. You will tell your stories through a variety of media, such as written blogs, podcasts, vlogs and live-streaming events, learning how to bring a story through every step from concept to completion. Most importantly, you will learn how to pitch your story ideas in a fast-paced, live environment, competing for airtime to successfully bring your brand to market.
In this course, the student will bring all their marketing, promotions, branding and technical skills together as we work in teams to create the ultimate interactive media campaign experience. Students will use a variety of media and platforms to engage the target audience and meet the client's objectives. Each year, new challenges or campaign opportunities will present themselves, this course will reflect those challenges as they arise.
Community/Corporate Projects "Working in the Real World"
A large part of developing content is working effectively with and for the client. This course will help you understand the ins and outs of communicating with your client, business protocols and other skills you will need. You will also learn how to pitch ideas and how to storyboard larger concepts, developing content from idea to execution. We will work with community groups in Northwestern Ontario to bring their messages to a larger audience so you can see the impact your work can have in the real world.
In today's world, many digital media producers are entrepreneurs navigating the world of freelance and contract work. In this course, we continue to help you develop your own personal brand, examining what businesses want from you and how you can give them what they want. You will develop your own comprehensive visual portfolio that will help sell you to potential clients as a professional and effective media producer. Industry players will be invited to view your portfolio, giving you their insights on how you can better position your brand to land those big clients or get hired at the company you want.
Students will examine the role of the developmental services worker in relation to field placement expectations. Policies, processes, roles, responsibilities and expectations will be examined and discussed. Community services and resources will also be explored. Note: Students will require additional mandatory training as part of the preparation process for fieldwork and in order to complete required assignments for this course.
This course will provide information about the history of developmental disability. Emphasis will be placed on understanding the causes of and conditions related to disability.
Students will be provided with an understanding of the principles and applications of techniques designed to assist persons who have been labelled. The focus will be hands on learning about how to improve accessibility, along with how to modify tasks/activities for improving all aspects of daily living.
Students will learn a variety of pharmacology competencies, as well as the related theory for specific body systems and the drugs that affect each system. The students will demonstrate procedures for the administration of medications through practical applications within the classroom. Considerations for administering medications for individuals with a disability will be the focus.
Students will be involved in a school based placement for 14 weeks. The school environment will provide the student with an opportunity to observe and practice the competencies that are required in the role of a Student Support Professional.
Students will explore foundational concepts in applied behaviour analysis. They will learn to assess the need for behaviour intervention as well as gain the skills required to develop and implement positive behavioural support strategies and plans across a variety of professional settings.
Students will examine the learning needs of students with disabilities. Included for study are approaches to inclusive education and Universal Design for Learning, including instructional strategies and adaptation of activities that promote meaningful engagement and participation.
Students will learn a variety of health care competencies as well as the related theory for healthy living. The students will be required to demonstrate competencies through practical applications within the classroom.
Students will assess, design, implement and evaluate behavioural plans when supporting individuals with challenging behaviour. Emphasis will be on the application of advanced applied behavioural analysis skills, learned in DS234 Applied Behaviour Analysis.
Students will be provided an overview of mental health diagnoses and the interventions/treatments currently used to promote successful inclusion in the community. Students will also learn about the nature of dual diagnosis and the need for a coordinated system of supports and services for individuals with a disability.
In this course, students will examine person centered and directed approaches in order to support individuals with skills to live as independently as possible. Specific best practices in planning and support will be covered.
Students will examine typical and atypical language development, augmentative communication, and best practices in the use of assistive technology. This course will use a blend of theory with hands on development of techniques necessary to support people at home, work or in school.
Students will be involved in 14 weeks of placement in community based agencies. The agency environment will provide the student with an opportunity to observe and practice the competencies required in the role of a Developmental Services Worker. Students will be in field placement three days a week with supervision from agency mentors and college advisors.
In this course students will be provided with the opportunity to develop basic professional "helping skills". This is an introductory course where students will learn a critical set of competencies for use in their field of practice. Students will be challenged to apply theoretical concepts in classroom role plays and skill building exercises.
In this course, students will engage in the community development process by developing collaborative relationships with the disability sector to generate solutions to identified community needs. The focus will be to promote community wellbeing at a grassroots level to promote change and to advocate for quality life outcomes for individuals who have been labelled by society. Students will develop a community development project with emphasis on facilitating positive, value based attitudes to teach about inclusive practices. Students will also have opportunities for collaborative teamwork within and outside the classroom to practice the principles of community development and to act as agents of change when addressing the current social and political conditions in the disability sector.