DI-201

Transmedia Storytelling and Digital Post Production

If a picture speaks a thousand words, then just imagine what can be achieved through video. Transmedia storytelling, music, animation, compelling video and a great story all converge to build visceral and long-lasting impressions on the viewer. In today's digital marketing space, storytelling is one of the most valuable skills a person can have and when partnered with engaging video productions, a potential customer can be touched, forever. In this course, students will explore how productions are planned and executed for Digital Marketing purposes, using the latest non-linear editing and animation tools. Common hardware, like cell phones, will be explored to see how deeply engaging content can be made at low costs, while gaining a healthy respect for what the industry truly does to sell a product with video.

Credit Hours

42

Min. Grade

0%