DI-302

CRM Process and Patterns

In this course, students learn about Customer Relationship Management (CRM) within the overall framework of digital marketing strategy: a special emphasis on social media explores two-way communication between customers and brands. As a discipline with increasing importance in today’s individualized marketing environment, CRM is more important than ever as consumers turn to social platforms for engagement, conversation and support. Students apply their learning by developing a CRM plan for an organization or brand.

Credit Hours

42

Min. Grade

0%