DI-300

Social Media Applications and Measurement II

In this course, students continue to receive hands-on experience with digital marketing tools used by industry. The course builds on the learning from Social Media Applications and Measurement I. A deeper dive fosters understanding on both the strategic and tactical levels. Challenges in a rapidly changing field are addressed as well as the significance of monitoring and measuring social media efforts for organizational success. Students are encouraged to complete industry-leading certifications of social media applications and software.

Credit Hours

42

Min. Grade

0%