DI-100

Marketing Essentials

In this introductory course in marketing, students will become acquainted with current Canadian marketing concepts, terminology and practices, examine strategies to apply them to contemporary marketing situations, and gain an understanding of how they affect an organization's profitability. The student gains insight into the many variables involved in developing successful marketing strategies. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing plan - Product, Price, Distribution, and Promotion Strategies. Students will also explore consumer and business marketing, marketing research, product planning, distribution, pricing and promotion. Students will apply their knowledge in producing a marketing plan where they will set marketing objectives, develop a marketing mix, along with developing marketing strategies. This course provides a basic understanding of Canadian marketing structures and techniques including defining and segmenting target markets.

Credit Hours

42

Min. Grade

0%