DI-301

Qualitative Research for Digital Marketing

In this course, students investigate the foundational and emerging concepts of qualitative research in the digital environment. Students apply their learning of the latest social media platforms to relevant analysis tools. Online observation and listening to help improve marketing initiatives is a major theme of the course. Core elements of marketing research are discussed as well as trending topics and developments in the digital space. Students will apply their learning by conducting qualitative research for an organization or brand.

Credit Hours

42

Min. Grade

0%