DI-202

Social Media & Internet Marketing

In this course, students will study the conceptual foundation and practical techniques necessary for creating a comprehensive and effective social media marketing plan. The focus will be on identifying target audiences, setting attainable social media objectives, devising realistic platform-specific strategies and tactics and monitoring and measuring progress and feedback of the plan. Students will be encouraged to engage in social media with a business focus and, wherever possible, work with real clients in the development of their social media marketing plan.

Credit Hours

42

Min. Grade

0%