OL 047

Online Learning

Professional Selling

This course focuses on several important person-to-person relationship-building strategies that contribute to success in professional selling to the business-to-business (B2B) marketplace. Students will learn the fundamentals of relationship selling, the importance of prospecting for new clients, preparations for a sales call, and make strategic and ethical decisions to develop business. Students will learn the critical steps in the professional selling process and have the opportunity to demonstrate the completion of each stage of the selling process through varied techniques. This course includes mandatory group work. We recommend viewing the course schedule immediately upon logging into the course to view course and group work requirements. Students must have access to a video camera or web cam to complete a oral/visual presentation; Recommended – Knowledge/experience in Marketing field

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Registration

Upcoming Sessions

Browse the available offerings below and register for the session that fits your schedule.

  • OnlineClosed

    MAY 12-AUG 18

    Reference number
    CRN 30346
    Course fee$401.86

    Registration closed

  • OnlineOpen

    SEP 08-DEC 15

    Reference number
    CRN 11176
    Course fee$401.86
    Register

Course Materials

Course Textbooks

The following textbooks are required for this course unless otherwise stated. Make sure you have acquired these materials before your course starts.

Please review our textbook website for guidance on purchasing a textbook. If you are unsuccessful in obtaining a textbook, please contact onlinelearning@confederationcollege.ca immediately.

  • Required Textbook

    SELL

    by Ingram, T. N., LaForge, R. W., Avila, R. A., Schwepker, C. H., Williams, M., R., & Shannahan, K. L.

    Publisher
    Nelson
    Edition
    3rd Canadian Ed.
    ISBN9781774747179 (etext); ISBN:9780176916015 (print)

    Note: Course textbook(s) are available through the Durham College Bookstore (subject to available stock) https://durham.bookware3000.ca/CourseSearch/?course[]=CL,202542,00000,SALE3280,10212&

    Course CodeDU-SALE3280Registration CodeCF-OL047

Online Learning

How this course is delivered

This course is delivered fully online through OntarioLearn, a partnership of Ontario colleges — study from anywhere with an internet connection, on a schedule that fits around work and family.

  • Learn Anytime

    No live lectures — course content is available 24/7.

  • Weekly Structure

    Follow a weekly course schedule with set tasks.

  • Multimedia Content

    Learn through modules, videos, forums, assignments, and quizzes.

  • Instructor Support

    Facilitators are available to answer questions and provide feedback.

  • Independent Learning

    It’s self-study — be ready to push yourself and stay on track.

  • Time Commitment

    Expect around 5–12 hours per week, depending on your familiarity with the subject.