Venture Design

About this credential

This asynchronous course introduces learners to venture design using the Lean Startup methodology, with a practical focus on the Lean Business Model Canvas and Lean Analytics. Participants will learn how to systematically design, test, and refine a new venture by identifying customer problems, developing value propositions, and making data-driven decisions at each stage of startup development. Through short lectures, guided readings, and applied exercises, learners will iteratively build and validate a business model while learning how to identify the right metrics at the right time. Core concepts from Lean Analytics—including startup stages, the One Metric That Matters (OMTM), actionable metrics, and experimentation—are integrated throughout the course to help learners measure progress and reduce risk. By the end of the course, participants will have developed a validated Lean Business Model Canvas, designed a minimum viable product (MVP) and experimentation plan, and articulated a metrics-driven venture pitch. The course emphasizes learning over perfection and is designed.