TT-333

Marketing for Tourism

Students will gain a foundation and framework for the design of effective marketing strategies to start a tourism based business, as well as assess variations of strategy design for existing entrepreneurs and organizations. A focus on the significance of customer relationship marketing in the design and management of entrepreneurial strategies will allow students to explore all aspects of marketing including social media marketing and communications. Students will examine the resources needed to successfully start and manage a tourism based business.

Credit Hours

42

Min. Grade

0%