MK-505

Fundraising and Event Management

In this course, students are introduced to effective models of fundraising event management, research tools and the feasibility of events for a not for profit organization. Students will learn to prepare budgets; select appropriate venues; and explore suitable activities and tactics. Students will conduct a fundraising campaign from start to finish, planning, executing and evaluating their campaign as well as planning and implementing an event to support this initiative. They will learn about and participate in the structure of a fundraising campaign, establishing a campaign committee and cabinet; and they will solicit donations from the community using various techniques. They will produce communication and other written materials associated with the campaign. They will also explore the changing fundraising landscape in Canada and learn the principles and practices behind effective fundraising. Standards of practice and new innovations and trends in the fundraising field will also be examined. This course will also investigate leadership requirements as it pertains to campaign management.

Credit Hours

42

Min. Grade

0%