MK-420

Marketing Research & Analytics

In this course, students will examine the process of selecting, designing, gathering, analyzing and reporting information using various marketing analytics platforms, while demonstrating methods for preparing and presenting marketing research reports. This course examines secondary and primary research, research methodologies, sampling and questionnaire design as well as the foundational and emerging concepts of qualitative research in the digital environment. Students will learn how to select and design the right methodology to achieve the research and organizational objective.

Credit Hours

42

Min. Grade

0%