MK-335

Retail Management and Ecommerce

As retailing evolves, it is essential that students have knowledge of the key issues facing management. In this course, students will examine the current retailing environment, trends that are developing, as well as a broad spectrum of strategies and best practices used by small, large, online and international retailers. Students will examine the conceptual, analytical and practical foundations necessary to understand the various facets of retailing and retail management, including the concepts, technology and applications of ecommerce.

Credit Hours

42

Min. Grade

0%