MK-263

Marketing II

This course builds on the foundation of Introduction to Marketing. Students will continue to examine current Canadian material on marketing and determine strategies for developing new products and services that are consistent with evolving marketing needs and principles of sustainability. Students will apply their knowledge in producing a marketing plan where they will set marketing objectives, develop a marketing mix and select marketing channels while examining the elements of integrated marketing communications and the communication process. Budgetary considerations will be taken into account and evaluation criteria identified. Students will also contribute to the development of pricing strategies and participate in conducting market research to provide information needed to make marketing decisions. The further development of analytical marketing skills will be emphasized through the use of problems and case studies. This is a highly interactive course where students will continue to participate in a variety of hands-on practical activities and projects to immerse themselves in the fundamentals of marketing.

Credit Hours

42

Min. Grade

0%