IN-411

Investigating International Markets

Success in international marketing depends on the ability to identify opportunities and assemble the appropriate mix of resources for any specific foreign market. Students learn how to assess a company for export potential, perform global market research, access trade and market research on-line, and select an appropriate market entry strategy. Students learn the nature, value and importance of international trade missions and trade shows; their role in international market research and market entry; and the potential and limitations of each. The course also discusses the role and services of embassies, consulates and trade commissioners in facilitating export market development and international trade.

Credit Hours

48

Min. Grade

0%