IN-410

Export Market Development

Companies have several options as they prepare to take advantage of international opportunities. The range of factors that must be considered is both numerous and complex and each must be carefully assessed. Students examine the different elements of a successful export strategy including company resources and objectives, market entry options, distribution alternatives, and role of partnering and strategic alliances. The challenges, regulations and opportunities in US markets are examined in detail. An outcome of this course is the preparation of a detailed export feasibility study.

Credit Hours

45

Min. Grade

0%