GB-420

Market Research for the 21st Century

Businesses, whether local, national or international need up-to-date market information in order to make effective decisions. This course will focus on the process of acquiring information that can be utilized to research market opportunities and design effective marketing strategies. Students will examine the research process and work with clients to design a research plan that includes a focus group assignment and create a survey. The focus group will be done in a professional on-site lab.

Credit Hours

45

Min. Grade

0%