GB-318

Culture and Communication

Culture impacts every aspect of an international business transaction, from contract negotiation to personnel management. In fact, many international business activities fail due to cultural misunderstandings. In this course students develop an understanding of culture, cultural differences and their own cultural orientation. Verbal and non-verbal communication is examined in the context of different cultural environments and students determine their own level of inter-cultural effectiveness through the completion of a comprehensive self-assessment.

Credit Hours

45

Min. Grade

0%