CU-350

Culinary Marketing and Legislation

In this course, students are presented with marketing fundamentals applicable to the food service/hospitality industry. Students will create a strategic marketing plan to include in a business plan for a 40-seat restaurant. Students will be expected to research and incorporate consumer segments and industry trends. A portion of this course is also dedicated to the legal, ethical, and corporate social responsibility that factor into the operating of a successful food service/hospitality business. The management influence on licensing, laws, and ethics is also analyzed

Credit Hours

28

Min. Grade

0%