Business Administration - Marketing Courses

In this course, students will be introduced to the accounting cycle and the preparation of financial statements. Topics include: preparing journal entries to record transactions and adjustments; preparing worksheets; preparing financial statements; accounting for merchandising activities; and valuing inventory.

In this course, students will be introduced to academic writing styles with a thematic focus on current issues. This course will help students to express themselves clearly and correctly in written form. Students will critically analyse assigned readings and express their thoughts. The course will also focus on the development of an academic paper utilizing the APA style of documentation.

In this course, students will be introduced to business in Canada, focusing on introductory topics for those interested in employment in a business management role. Topics of study will include the relationships between the areas of finance, human resources, marketing, and operations within an organization, business ethics and social responsibility, management concepts and practices, and an exploration of the entrepreneurial spirit.

In this course, students will have exposure to a comprehensive windows-based financial spreadsheet package to enhance their problem solving abilities. The package used will be Microsoft Excel for Windows. The student will use this as a tool to prepare calculations, reports, and presentations which are commonly performed in the modern office.

Organizations depend on the effective management of its human resources to achieve optimum results. In this course, you will learn how proper recruitment/selection strategies and training and development methods maintain an organization's competitive advantage. The integral role of job design and analysis in affecting compensation management and performance appraisal decisions will be examined. You will investigate a variety of employment, and health and safety laws as they relate to managing a diverse workforce. In addition, the fundamental principles of the union-management framework will be explored.

In this course, students will begin with a review of basic arithmetic and algebraic manipulations, continuing with the following topics: ratios and proportions, percentages and the percentage formula, discounts, mark-ups and markdowns, payroll scenarios, break-even analysis and simple interest.

In this course, students will be provided an overview of the decisions that face Marketers in today's fast-paced and competitive business environment. Students will become acquainted with current Canadian marketing concepts, terminology and practices, examine strategies to apply them to contemporary marketing situations, and gain an understanding of how they affect an organization's profitability. This is a highly interactive course where students will participate in a variety of hands-on practical activities and projects to immerse themselves in the fundamentals of marketing.

Students will apply accounting principles to select assets and liabilities as well as the capital/equity transactions involving individuals, partnerships, and corporations. In addition, students will learn the purpose and compute common types of financial statement analysis.

In this course, students will enhance their writing skills to produce routine workplace correspondence in a business setting. Students will be exposed to handling instant messaging and texting professionally. They will also prepare different types of informal reports and business documents. Students will combine collaborative methods with advanced research, written and oral skills to produce and present an infographic.

In this course, students will discuss small-scale economic phenomena. Students will examine the behaviours of individuals, households, firms, industries, and resource owners. Further, they will review the explanations for such things as prices and output of firms, and the choices of consumers in buying goods and services. Finally, they will examine technological change, costs, competitions and adjustments of markets to new conditions.

In this course, students will assess the impacts of human behaviour on organizational performance through the study of personal values and perceptions, motivational techniques, effective utilization of teamwork, conflict resolution options, negotiation processes, leadership styles, approaches to decision making, options for organizational structure, and change management. Students will learn to predict potential impacts of human resources policies and practices on employee behaviour as well as recommend management practices to effectively address specific employee behaviours.

In this course, students will develop their skills and understanding of business mathematics involving interest calculations, compound interest, annuities, loan financing, bonds and investment decision making.

This course builds on the foundation of Introduction to Marketing. Students will continue to examine current Canadian material on marketing and determine strategies for developing new products and services that are consistent with evolving marketing needs and principles of sustainability. Students will apply their knowledge in producing a marketing plan where they will set marketing objectives, develop a marketing mix and select marketing channels while examining the elements of integrated marketing communications and the communication process. Budgetary considerations will be taken into account and evaluation criteria identified. Students will also contribute to the development of pricing strategies and participate in conducting market research to provide information needed to make marketing decisions. The further development of analytical marketing skills will be emphasized through the use of problems and case studies. This is a highly interactive course where students will continue to participate in a variety of hands-on practical activities and projects to immerse themselves in the fundamentals of marketing.

Students will examine issues concerned with the conversion of inputs into goods and services by business and industry. Students will gain insights into how goods and services are provided and will learn how to solve some of the problems that are involved in the field of operations management.

This course will explore the world of building relationships in the sales field with an emphasis on virtual sales and strategies in today’s current market. Students will examine the steps in the preparation, presentation and the follow-up of a professional sale, both face to face and in a virtual context. This course deals with a hands-on approach to developing the tools to be successful in most selling situations. Emphasis is placed on building a relationship based on rapport and trust. Students learn and practice the fundamentals of the sales process, including needs analysis, preparing sales presentations, handling objectives, confirming and closing the sale, the strategic importance of follow-up and providing exceptional customer service. Throughout the course, role playing and case studies will be utilized to allow students to apply sound reasoning skills to solve sales challenges. Students will also have the opportunity to explore digital certifications available in sales and obtain digital badges towards professional sales training.

As retailing evolves, it is essential that students have knowledge of the key issues facing management. During this course, students will examine the current retailing environment, trends that are developing, as well as a broad spectrum of strategies and best practices used by small, large, on-line and international retailers. Students will explore the concepts, technology, and applications of electronic business (e-Business). It explains the technological infrastructure needed to support an e-Business system. In this course, students will follow a managerial approach to retailing, focusing on the issues faced by the owner, the manager and employees of a retail institution. Students will examine the conceptual, analytical and practical foundations necessary to understand the various facets of retailing and retail management.

Social media has become an integral part of marketing and PR. And with all the platforms, including blogs, Facebook, Twitter, LinkedIn, Snapchat, Tik Tok, Pinterest, YouTube, podcasts, location-based and mobile apps, marketers need to understand how to use the emerging tools and strategically integrate them into a marketing plan that identifies and reaches the right influencers in an increasingly fragmented audience space. In this course, students will study the conceptual foundation and practical techniques necessary for creating a comprehensive and effective social media marketing plan, incorporating a solid digital marketing strategy. Focus will be on identifying target audiences, setting attainable social media objectives, devising realistic platform-specific strategies and tactics and monitoring and measuring progress and feedback of the plan. Students will be encouraged to engage in social media with a business focus, and wherever possible, work with real clients in the development of their social media marketing plans and digital strategy. The focus will be on discovering the latest trends and best practices in the changing digital landscape. Emphasis will be placed on engaging with an audience where and when they expect you to be, through user-friendly websites, mobile sites and apps to direct marketing and social media platforms, thus leveraging the power of the Internet to build stronger customer relationships.

Mobile apps, website, games and social media have transformed how we work, play, engage in learning and interact with our audiences. This course will provide students with a solid foundation of composition, and design principles using Adobe Illustrator, Photoshop, and InDesign. Students will also explore free opensource photo editing software options, online graphic design software, as well as other popular video editing software options. Students will learn to produce stunning and professional-looking websites, web images, web videos and social media graphics the quick and easy way using free online tools. Students will learn strategies for engaging their audience using storytelling and interactive media, while using technologies such as mobile apps and social media to achieve this. Strategies for producing engaging and interactive video for use on various social platforms will also be explored in this course. New interactive technologies like virtual and augmented reality will also be explored.

In this course, students will examine the process of selecting, designing, gathering, analyzing and reporting information using various marketing analytics platforms, while demonstrating methods for preparing and presenting marketing research reports. This course examines secondary and primary research, research methodologies, sampling and questionnaire design as well as the foundational and emerging concepts of qualitative research in the digital environment. Students will learn how to select and design the right methodology to achieve the research and organizational objective.

This course introduces students to the nature of business and entrepreneurship. Students will obtain an overview of entrepreneurship and the entrepreneurial process and then expand into key concepts, including business types, customers, marketing, financials and human resources. The options of franchising and purchasing existing businesses are also covered in this course. Students will outline and assess the components of a Business Plan.

Marketers require a solid foundation in advertising, sales, promotion, public relations strategy, media techniques and applications. In this course, students will develop their skills as they apply fundamental principles and practices of marketing communications in a variety of industry, product, and service situations. Students will prepare a detailed situation analysis on a brand, summarize its target audience, and recommend targeting and segmentation strategies, as well as specific media vehicle selection and scheduling within an assigned budget. Students will work in collaboration with a local industry partner and develop a comprehensive IMC plan while designing effective creative strategies to support this plan, as well as describe how they would be integrated across each IMC function. Students will continue to apply their skills in current design software and gain experience creating effective ad layouts. Further insight into current trends and developments in interactive and digital communications, media relations, event marketing and sponsorship, tradeshow, and public relations will be explored. They will also learn various methods marketers can employ to assess the effectiveness of an IMC campaign.

Student teams are assigned to work with an industry client to apply their learning from the program in a real-world project. Students are tasked with solving a marketing problem and/or capitalizing on an opportunity presented by a client. This could include areas, but not limited to, digital and social marketing, research, integrated marketing communication, fundraising and event planning or a cross functional approach of several key areas. The knowledge created from this project work guides students to create marketing objectives, strategies and supporting marketing mix programs collaboratively with local organizations. Students will research the industry and the selected organizations, gathering vital data to address their marketing needs while applying the innovative technology skills and competencies obtained in their program. Students also learn unique approaches to client management along with enhanced team presentation skills, professional development, effective communication, and analytical skills.

The marketing student of today is required to develop a national and international understanding of business. Studying domestic and global patterns, students will learn to compare and contrast marketing applications from a management perspective. In this course, students will gain an understanding of the strategies and complexities of marketing products and services internationally. They will apply their knowledge in a marketing simulation in which they will develop and implement a market entry and expansion plan for a multinational consumer products company. An experiential approach will be employed in the design of a marketing strategy for a global business opportunity.

This introduction to consumer behaviour shows how the behavioural sciences help answer questions about why people choose one product or brand over another, how they make their choices and how organizations use this knowledge to develop, evaluate and implement effective marketing strategies while creating value for the consumer. In addition, actual applications of consumer behaviour concepts to marketing situations are designed and executed by the students. As well, on a macro level, students will examine the social/cultural environment and will debate and discuss the ethical concerns that consumers have about behavioural marketing applications.

In this course, students are introduced to effective models of fundraising event management, research tools and the feasibility of events for a not for profit organization. Students will learn to prepare budgets; select appropriate venues; and explore suitable activities and tactics. Students will conduct a fundraising campaign from start to finish, planning, executing and evaluating their campaign as well as planning and implementing an event to support this initiative. They will learn about and participate in the structure of a fundraising campaign, establishing a campaign committee and cabinet; and they will solicit donations from the community using various techniques. They will produce communication and other written materials associated with the campaign. They will also explore the changing fundraising landscape in Canada and learn the principles and practices behind effective fundraising. Standards of practice and new innovations and trends in the fundraising field will also be examined. This course will also investigate leadership requirements as it pertains to campaign management.

This course will provide students with a solid foundation of composition and design principles using Adobe Illustrator, Photoshop and InDesign. This course focuses on developing effective advertising layouts. This course will also cover the fundamental aspects of the Adobe suite in the desktop publishing and design industry. Topics covered will include: creating master pages and single and multiple page documents with single and multiple text columns of text; importing text from various sources and flowing it into linked columns of various shapes and sizes; proper kerning/leading and spacing of text and; combining text with imported photos and graphics. Students will learn how to quickly change font or photo size and how to rearrange elements within a page. Assignments will include various document layouts that involve learning about objects, text, colour and fonts.

As retailing evolves, it is essential that students have knowledge of the key issues facing management. During this course, we will examine the current retailing environment, trends that are developing, as well as a broad spectrum of strategies and best practices used by small, large, on-line and international retailers. In this course, students will follow a managerial approach to retailing, focusing on the issues faced by the owner, the manager and employees of a retail institution. Students will examine the conceptual, analytical and practical foundations necessary to understand the various facets of retailing and retail management.

In this course, students are introduced to effective models of fundraising event management, research tools and the feasibility of events for a not for profit organization. Students will learn to prepare budgets; select appropriate venues; and explore suitable activities and tactics. Students will conduct a fundraising campaign from start to finish, planning, executing and evaluating their campaign as well as planning and implementing an event to support this initiative. They will learn about and participate in the structure of a fundraising campaign, establishing a campaign committee and cabinet; and they will solicit donations from the community using various techniques. They will produce communication and other written materials associated with the campaign. They will also explore the changing fundraising landscape in Canada and learn the principles and practices behind effective fundraising. Standards of practice and new innovations and trends in the fundraising field will also be examined. This course will also investigate leadership requirements as it pertains to campaign management.

In this course, students will learn how to develop and apply a digital marketing strategy. Emphasis will be placed on engaging with an audience where and when they expect you to be – through user-friendly websites, mobile sites and apps to direct marketing and social media platforms – thus leveraging the power of the Internet to build stronger customer relationships. Students will learn to identify and develop digital marketing strategies to produce measureable results and gather data necessary to continuously improve future efforts and outcomes.

Students will develop the necessary mathematical skills for conducting descriptive and inferential statistical analyses with business applications. Topics will include data description and presentation, probability, probability distributions, sampling distributions, estimation, hypothesis testing, regression and correlation.

In this course, students will develop managerial skills to propose, plan, secure resources, budget, and lead project teams to successful completion of projects. Students will also learn why organizations have developed a formal project management process supported by the Project Management Institute (PMI) and its Project Management Body of Knowledge (PMBOK) to gain a competitive advantage. The case study approach will be used along with an investigation of software and collaboration tools that aid in carrying out activities of project planning and project execution.

Students are placed for a block period of four months in selected businesses based on the career interest of each individual. Here the students have an opportunity to observe and apply classroom skills in real business situations. Students are required to complete full reports of their observations and activities. Employers also complete full reports evaluating the performance of the student.