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Marketing Research

The Marketing Research and Analytics course allows students to learn the fundamentals of marketing research, including quantitative and qualitative approaches. It delves into secondary and primary research, research methodologies, sampling and questionnaire design. It also provides an overview of various marketing analytics platforms so that students become familiar with accessing and analyzing secondary data from platforms such as Vividate, comScore and SAS as well as an understanding of Google analytics. Students will learn to use advanced Excel skills to help analyze data.